Moza Banco launches institutional campaign and begins new strategic phase

Moza Banco has just launched “Faz Acontecer 2025”, the new institutional campaign that marks the start of a renewed strategic positioning phase for the brand. This move is based on a customer-centric relational model, placing the customer at the heart of all the Bank’s transformation, innovation and strategy.
The campaign represents a new cycle for Moza, clearly and visibly introducing its new Vision, Mission and Values, and reaffirming its commitment to serve better, with closeness, simplicity and quality — both internally and externally.
Alongside increased investment in digital transformation and the modernisation of channels, products and services, Moza is fostering a more human and collaborative organisational culture, promoting wellbeing, development and active engagement of employees, within a framework of joint growth.
“We have assumed the Mission to make a difference every day, contributing to the success of Mozambique, and a clear Vision: to be the best Mozambican banking experience, one that everyone feels proud to belong to,” explains the Chief Executive Officer, Manuel Soares.
More than intentions, the “Faz Acontecer 2025” campaign is grounded in concrete actions. The Bank has been implementing structural reforms, ensuring transversal alignment of the entire team — “from Rovuma to Maputo, from Zumbo to the Indian Ocean” — with the strategic objectives in place.
“We want every employee to embody our four values: Ambition, Integrity, Resilience and Winning Together — not as slogans, but as practices lived daily,” states Manuel Soares.
Moza’s four values have been translated into internal and external communication actions, with the selection of employees who symbolically represent each of them. They are now the face of the bank that positions itself as a Mozambican brand, close, human and determined.
More than a financial institution, Moza Banco thus positions itself as a movement that believes in the power of unity, trust and shared action to make Mozambique’s future happen.
16/07/2025